DIGITAL PRODUCT STRATEGIST
Maximizing user engagement and driving growth through strategic planning and execution.
PEOPLE TRUST ME TO…
Boost Conversions and Drive Business Growth
Elevate Consumer Journeys to Enhance User Engagement
Optimize Customer Experience to Boost Satisfaction Levels
Navigate Complex Systems and Simplify Business Processes
Foster Collaboration Across Teams and Promote Digital Adoption
Strategize Website Development and Oversee Content and Components
STATE EMPLOYEES’ CREDIT UNION
Successfully leading projects for our public-facing digital properties, to achieve marketing program objectives and drive business results.
Collaborating with the Digital Product Strategy team to implement the strategic plan for Storefront and its range of products by incorporating feedback from our members, the business, and marketing partners. The aim is to improve the user experience, boost user engagement, increase conversions, expand the reach of digital advertising, and highlight the value proposition of the financial institution.
INDUSTRY | FINANCIAL SERVICES
NORTH CAROLINA BOARD OF NURSING
Collaborated with stakeholders, end users, and cross-functional teams to redesign and modernize the Board's public-facing website and portfolio of offerings, including a self-service online portal and customer support experiences, delivering a best-in-class digital experience.
INDUSTRY | GOVERNMENT RELATIONS